PT Yamaha Indonesia Motor Manufacturing (YIMM) has just introduced its newest product in premium motorcycle segment. Under the name Yamaha Lexi, this motor completes the Maxi Yamaha segment after TMAX, XMAX, NMAX and AEROX 155.

Executive Vice President of PT YIMM Dyonisius Beti said Lexi launched to meet the increasing demand for premium motor products in the country. Based on AISI data, Indonesia's scooter market is at a scale of about 4.8 million units during 2017. The market itself can be divided into three categories of basic models, mid-range-priced standard models and premium models.

"The premium market continues to grow in Indonesia, with many customers increasingly interested in this segment. Finding the best combination of design and motor performance is an important factor in attracting customers, "said Dyon, at the launch of Yamaha Lexi at the Four Seasons Hotel, Jakarta, Friday (26/12).

From this background, the Lexi Yamaha is planned and developed into a trendy product in the premium segment. With the concept of 'High-Value Utility Commuter Model', Lexi presents practicality and a variety of modern features with a view that attracts the attention of customers.

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